The 2009 WEF was inaugurated this morning in New Delhi by the Prime Minister of India, Dr. Manmohan Singh. Dr. Singh, the primary architect of the new Indian economy was very upbeat about the prospects of the Indian economy in 2010 and beyond. He felt that India responded to the economic crisis better than most other countries. If there is a normal monsoon next year (the Indian economy has a direct correlation to these seasonal rains), he expects GDP to grow by 7% next year. His medium term objective continues to be 8% to 9% growth per annum. Since the domestic savings rate is an astonishing 35% of GDP, he believes that this is a feasible target. “India looks to the future with confidence and hope. We are better placed than any other time in the recent past to push reform forward. I hope to see India as one of the leading economies of the world”.

In “The India Competitiveness Review 2009″ released especially for the WEF, N Ramesh Rajan and Jairaj Purandare of PWC India report that “Indian CEOs’ optimism extends to the country’s broader economy as well, with nearly two-thirds expecting recovery, defined as stable and steady growth, by the middle of 2010. Indeed, more than one-third of CEOs believe their industry and the country’s economy have already recovered or will have by the end of this year.

“Indian chief executives expect their greatest international competition in global markets during the recovery to come from China (34%) and the EU (15%)…. And the US, headquarters for 140 of the Fortune Global 500, was only named by 6% of Indian CEOs as their greatest international competitor”.

Over the next couple of days I plan to spend my time with these CEOs to ratify these statements.

Ben Verwaayen’s (CEO of Alcatel-Lucent) take on diversity – Umesh Ramakrishnan.

I spent last week in Europe meeting various CEOs on the continent. As always, I found the conversations to be stimulating and thought provoking. One particular meeting sticks out in my mind. I met with Ben in his office in Paris. He was talking about the various ways he was meeting the many challenges of leading a global behemoth like Alcatel-Lucent. One particular topic was diversity. He felt that enough lip service had been paid to this issue. He wanted to have an impact on the leadership of his company. So, he assembled eighteen of his top leaders in a conference room and told them that there were to be no questions or comments in the meeting. He then proceeded to show them eighteen slides. Each slide had a picture of an attendee of this meeting and the number of years they had worked for Alcatel-Lucent. Click, click, click. He went through all eighteen slides and thanked them for attending. Nothing else was said. Later he sent them all a message saying he’d like to meet with each one of them in a couple of months and go through a similar presentation about each one of their direct reports. Just a photograph, name and number of years with the company. Ben believes that he left a lasting impression on his leadership team. He believes that they will take swift action to improve the diversity of their teams. The idea is not just to inject people of different backgrounds into the company but to ensure that they were drawing from the largest pool of available resources world-wide. He said, “Talent has no passport, color or background.” Powerful stuff. Sure left an impact on me. I’d bet it will leave one on the organization too.

Pete Gibson, former Chief Technology Officer of Wyndham Worldwide on how the hospitality industry should view IT as it comes out of the recession.

With the economic downturn, many organizations have focused on efficiency and cost reduction to survive instead of a growth model. The capital for growth and available fiscal resources to undertake new endeavors has not been available since September 2008 and thus CEOs and CFOs with the support of their CIOs have focused on expense reduction to make their numbers.  This is especially true in the hospitality industry where occupancy and daily rates have significantly declined thus eliminating growth opportunities.  Plans have been pushed out to post recovery or have been scrapped or are just being completed at a slower pace. Organizations are tactically focused on filling available inventory to survive and unfortunately many hotels may not make it through the economic downturn.  

While the current economy will force a “shake out” of the hospitality industry and has challenged many operations, post recovery, there will be a much stronger and efficient hospitality industry that will be competing for every reservation. The industry will be poised to return to comfortable operating margins then push for growth.  With the improved efficiency some organizations will lag behind in the recovery while others excel.  A major factor will be the revenue generating technology solutions and decision support systems.  

Over the past two decades computing has significantly contributed to the US GDP yet most business leaders look at technology systems as a “cost of business” instead of a strategic imperative. The fact is early technology adopters and innovators remain competitive longer while less technologically advanced organizations will lag. The early adopters have advanced their thoughts from a “system” to a system of systems (or highly integrated systems) and are now evolving to date centric organizations that can compress decision making from days to hours and improve the quality of the decision. 

In the hospitality industry, many leaders focus on the central transactional system. However, the industry leaders look at their technology platform as a distribution system where they can provide room availability and property information to numerous channels from traditional voice and travel agent to Web 2.0 and unstructured group business. The true leaders will focus on improving revenue management and business intelligence systems that can dynamically price each room so the entire property is more profitable instead of focusing on selling to the last room. They will then focus on real time distribution of business information and transactions to the thousands of properties. Thus it is not one piece or a system but the entire data centric distribution and decision-making systems that will improve revenue generation and give a hospitality company a competitive advantage in the post down turn economy.  

Compared to other business areas like HR, operations, sales and finance, Information Technology is still relatively young and immature. Most business leaders started using a personal computer the second half of their career.  They purchased their first system a little over 15 years ago and now have several computers at home, they have one in the car and they even wear a computer that has more capacity than the first computer they owned. Technology is quickly changing and is poised to dramatically change over the next five years with cloud computing, improved wireless capacity and software as a service. For the leaders in the hotel industry, the future is not about the installed technology which most consider a commodity product but it is about data and services for improved business decisions and customer experiences that will deliver improved revenue in the future. ‬ ‪ ‬‬ ‪

Arun Chandra, the past CEO of SumTotal Systems speaks about the multi-faceted role of a CEO.

The role of any senior leader, particularly the CEO, is multi-faceted and therefore requires many different attributes to be successful. The environment today requires the CEO to be strong in most if not all aspects. However, the emphasis does vary based on the nature of the opportunities and challenges facing a company. This is not to minimize in any way the importance of having the right team and talent working with the CEO as success is determined by the overall team and not any one individual.

In my most recent role balance, focus and communication became some of the key areas of emphasis while taking the company through a successful private equity transaction. Fortunately, the outcome was good for the shareholders in getting a sizable premium and liquidity in a tough economic environment.

Balance can come in many different forms. In this example of a public auction between competing suitors it was particularly important to keep a balance between running the business and unlocking value through the transaction. It was also important to keep a balance between the current shareholders, the future owners, the Board, customers, and employees. It was not an either-or situation but as with most key business challenges it required a balance between competing priorities.

Focus is always important but this situation required a relentless approach in keeping the team singularly focused on serving customers and delivering quarterly results. During any transaction it is very easy for the attention to drift away from the external world and shift towards internal issues including speculation on the future. It becomes very important for the senior leaders to lead by example by focusing on the market, customers, and competitors to keep the business running smoothly. On a related note, one may argue that leadership by example is perhaps the only form of leadership regardless of the situation and environment.

Communication with key constituents is a key success factor in any situation. However, when there is uncertainty about future ownership of the company the need for clear, concise, and frequent communication becomes paramount. Both the practical aspects such as customers’ concerns and the emotional aspects of the people involved require a much richer level of communication than otherwise. Strong communication enables proper expectation setting which is fundamental for successful execution.

The role of the CEO is unique in many ways but perhaps the one that stands out in this context is the versatility required to adjust to the circumstances and bring to bear the skills that are most required at that time.

Tom Fleming, the CEO of Dealogic speaks about building a successful organization through innovation.

The fundamental challenge for every company, and therefore for every senior executive, is to drive profitable growth through innovation. Innovation produces growth in revenue and profits but also increases the productivity and happiness of staff by providing challenging work in an atmosphere of collaboration with high-quality colleagues, upward mobility, and the prospect of higher earnings. Simply put, it is innovation that over the long term drives the success or failure of an enterprise and its people.

Executives capable of driving innovation are the ones shareholders value most and who tend to move up the ranks of an organization fastest and retain their senior level posts the longest.  The process of successful innovation is challenging because it requires an executive to execute across the core business disciplines of management, technology, production, finance and marketing.  The ability to manage a constant process of innovation is a critical capability of a high performer because it forces the executive to define the strategy for the enterprise, to develop action plans and then get the organization actively engaged working on forward looking opportunities.

Driving successful innovation in a company that already has established products and an established client base is one of a senior managers greatest challenges. Within the organization it requires harmonizing the efforts of numerous individuals from different parts of an organization and in certain cases gaining acceptance from staff who are being tasked with cannibalizing an existing successful offering which can appear disruptive to their existing job and to the company’s clients. 

External to the organization it requires the ability to tightly manage the process of establishing a precise understanding of what the target customer needs the product to do. And finally it requires delivering the solution to the market in a manner that achieves the revenue and profit potential which provides the economic and psychic rewards that propel the enterprise forward.

My partners Kathryn Yap  and Daniel Soh introduced me to Seah Moon Ming, President, ST Electronics Limited  in Singapore last week. These are some of his thoughts on Leadership:

My perspective from trying to reconcile theories and experience is that, leadership style and philosophy evolve with one’s experience and are very often shaped by events. That is to say, while you may find leadership theories agreeable sometimes it is common-sense practical leadership that is far more fascinating.

As leaders, you face challenges on a daily basis, be it strategy, competition, crises or even seemingly minor problems brought to you by customers, partners and employees. Information you have will never be complete or perfect; you always have to juggle conflicting demands and there will always be obstacles, both natural and manmade. In other words, you are tested all the time. So if you are really doing your job as a leader, there will never be a dull moment, twenty-four by seven for 365 days.

Then how does one cope in practice? General Colin Powell once said, “Leadership is the art of achieving more than what management science says is possible.” I think he is right. It is sometimes an art of making things happen.

So, at the risk of over simplifying things, let me share three key aspects of leadership in practice.

Taking Charge
A leader must lead. This is opposed to managers who are supposed to manage. As a leader, you must have the guts to make difficult decision and take charge. Taking charge is more than management. Usually, a leader surrounds himself or herself with good and competent managers who then get all the tasks done. But the leader constantly clarifies the purpose of the enterprise, shows the direction for the business, and shapes its character.

A common misconception is that once you are appointed as a leader, you have the ultimate power and therefore can do anything you want. Well, life is a little more complicated than that because you are dealing with human beings. You need to care about your people more than yourself.

In fact, an article in the Harvard Business Review has summarized it very well. These include:

  1. Leadership is not about authority, but interdependency, in other words, 360-degree, multilateral relationship;
  2. Formal position and hierarchy is not the source of power, but through influence, a leader earns the respect, trust and commitment of others, in other words, not through control and compliance, but through empowerment;
  3. Leadership is about leading the team, not managing one-on-one, partly because you just cannot please everyone;
  4. A leader makes changes that will make the team perform better, not merely keeping the operations in working order, in other word, leaders go for breakthroughs, not just keeping things smooth.

Network
Next, I would like to discuss networking as a critical duty for leaders.

A leader or a business does not and cannot operate alone, but relies on a network. It has been said that very often know-who matters more that know-how. So networking is a powerful social and human capital.

My basic training was in communication engineering. And communication engineers like to tell you that the power or utility of a network is proportional to the square of the number of nodes. So as the number of node increases, the power of the network increases exponentially.

What I want to stress is that sometimes, you may never know in advance when and how certain connections or contacts you have will be useful. But when it is indeed needed, it is so vital and you will be glad you have it. And in my experience, the value of your network could come to you at the most unexpected time, in very unexpected ways.

The next thing I want to stress is that leaders not only need to connect in a connection, we need also connect the connections and in the process share and spread the network. In business, network of business leaders, network of operational people, network of networks, as a community of resources, can be a powerful force multiplier. So my Mexican friends today are working with my Malaysian friends, my Korean friends, and my China friends, in an amazing global business network.

I therefore see it as a critical duty of a leader to network, because networks serve as a strategic means to extend the company’s reach that can at times mean a make-or-break difference.

Courage and Integrity
The third aspect I want to talk about is courage and integrity as they go hand in hand. In practice and in layman term, courage means guts – guts to do the right things at the right time, guts to take risks, guts to be yourself. With integrity, a leader can be purposeful yet genuine and truthful. From there, the leader can then be bold in his goal and vision, decisive in judgement, sharp in seizing opportunities, daring in innovation, passionate in execution, fearless in facing adversity. Leaders never say die, because when guided by principles, setbacks only make them more determined.

To me, integrity is the most important virtue a person can possess. I believe that in business, your name and your integrity will be valued above all else. People need to believe that you will be able to keep your word and deliver what you promise. This is the foundation of business partnerships and personal trust and commitments.

With integrity, I believe in being daring. Dare to be different, dare to stick out your neck, dare to try new things and most of all, dare to be the best that you can be. If I feel that a project is worth trying for, I am willing to put my bets on the table and commit to making a project a success. While I must admit that this may not always yield 100% success, I have always learned valuable lessons along the way and more importantly, I have the satisfaction of knowing that I have dared to try. Sadly, I think this spirit of daring is lacking today as our nature may prompt us to tread a more secured and certain path. To fully commit to a career or to something important to you in your life, a leader needs to be willing to face failures and learn from them, while pursuing success.

Conclusion
You probably know by now that I am a strong believer in leadership. I think it was Peter Drucker who said, “Leadership is of utmost importance, there is no substitute for it.” I cannot agree more.

Jason Tafler speaks to Marc Gasperino, Partner on Process Improvement in a Creative Environment: The Perfect Storm for Failure?

When I left the shirt-and-tie world of investment banking and first came to work at PointRoll back in 2005, the leading provider of digital rich media advertising solutions, I was amazed by the abundance of tattoos, earrings and flipflops that confronted me at every turn. As a rapidly-growing company (from 50 to 350 employees over the past three years) focused on “enabling creativity” for Fortune 500 brand marketers and their ad agencies through a combination of innovative technology solutions and full-service operations, I had a feeling implementing the process and structure needed to scale the business might be a difficult undertaking. For art directors and designers, process can be viewed as evil. And PointRoll was not only staffed with mostly creative types, but the company had several other elements that drove variation and that would make any process improvement expert shiver with fear: creative freedom, demanding customers, fast turnaround times, numerous stakeholders, high levels of complexity and customization, and poor quality of inputs. PointRoll dominated the rich media ad market, but after growing at a 75% CAGR for five years, the company’s stellar service showed signs of weakness, which resulted in more and more disappointed customers and declining market share.

Isn’t Six Sigma for manufacturing?

I knew that in order to extend the company’s lead on the competition and to truly delight customers on a consistent basis, we had to get introspective and take a long, hard look at our customers’ needs and our internal processes. Two years later, after a significant investment in LEAN Six Sigma (which initially most people laughed off as something only manufacturers or governments use… “this could never work in a creative environment” was a popular response) and a deep evaluation of our processes, we had redesigned our 130-person Operations service division from an inefficient, disjointed functional organization into a scalable, client-focused, cross-functional pod structure with significantly improved service quality and customer satisfaction. The new organization included an enhanced regional management structure with better accountability, standard communication and operating mechanisms across the department, standardized work processes, increased automation, improved career pathing and development, and a new method of “root cause” problem solving when things went wrong.

What have we learned?

Throughout this journey, PointRoll’s team learned a lot about how to scale a creative, service-oriented business while keeping an intense focus on solving customers’ problems and delighting them with great service on a consistent basis. Here are a few of the key lessons we learned for anyone in a similar environment wondering how they can mesh process with creativity:

• Involve people in the process as early as possible through training, lunch & learns, and project participation. Show them that LEAN Six Sigma is really all about focusing on the customer, being creative with improvement ideas, and making employees lives easier.

• Instill creativity into process improvement initiatives through regular open-ended brainstorming and idea/solution generation.

• Fully standardize key tasks, communication & operating mechanisms to reduce variation. Because many tasks are manual vs. automated in a service environment, standardized work & associated training are crucial to consistent quality across the broader organization.

• Focus on quality and accountability at the source.

• Remember to always start process/problem discussions with the customer and try to integrate as deeply as possible with your customers’ own processes to drive stickiness and loyalty.

• Finally, we learned that growth in an entrepreneurial company can hit several ceilings and that one must continually evolve to break through barriers and stay ahead of the competition.

In my opinion, the lessons we learned are even more relevant in a difficult economy, as the best companies will take this opportunity to figure out what is really most important to their customers, to take a hard, honest look at their own performance (as scary as that can be), and to redesign their processes and structures with a focus on quality, continuous improvement and scalability.

So the next time you’re confronted by a creative type with a nose-ring and a full “sleeve” tattoo on his arm, telling you that it is impossible to improve a process in a creative environment, smile at him, pull out some markers and start drawing him a (colorful) process map… and let the creative juices flow.

The book that is associated with this blog was launched in India this week by Penguin India. Priced at Rs. 400, the book has met with critical acclaim in the subcontinent. It is available at all leading bookstores and at online outlets. An early review can be read by clicking here.

Our regular posting by corporate leaders will resume next week.

Ashwin Rao, Chief Sales Officer of Collabera, an on shore and off shore IT services firm, tells us how how you sell effectively when your space has become largely undifferentiated.

It’s a great question, even though I firmly believe that ITO/BPO services are far from commoditized. But if customers have that impression – if they are beginning to push back and say, “A Developer is a Developer so, From now on, it’s just price” – then the question needs to be answered.

The answer is embedded in the word “services”. I think it is virtually impossible for services to be of uniform quality from one company to another. If you’re selling a service, you have the opportunity to differentiate. True, it is harder when your customers don’t see your differentiators. But that just means you need to work harder at making your differentiators visible. First to yourself, then to your customers.

Where to look for your differentiators? Three places occur to me immediately:

1.Energy or Passion – You, as an individual, purchase “commodity” services all the time. Laundry, medical care, car repair – you have many comparably-priced options for almost any service you need. What makes you a loyal customer in some cases and not in others? In many cases it is the energy exhibited by those who provide it. A doctor who takes an active interest in your complaint and questions you energetically to diagnose it. The launderer who takes pleasure in pointing out the buttons they replaced for you. The mechanic who insists on riding around the block with you to make sure you don’t still hear that sound. In their own ways, they are binding you to them with their passion and energy. You pay them with your loyalty; you don’t shop those providers on price.

Jack Welch’s first two Es of Leadership are Energy and Energize. Go along on the next sales call with your ITO and BPO salespeople. Do they exhibit energy and passion about your services? If not, you are forfeiting differentiation that is virtually free to you.

2.Innovation – It’s great if your technology team can invent a grand new technology that leapfrogs you past your competition, but that’s rare. What does not have to be rare is the every day, every way kind of innovation that refreshes the customer experience at every stage of the relationship.

To innovate, make sure you regularly question how things are done now. Encourage your people to do the same. If you’ve been using the same tool for years, ask why. “This is how we do it here” might lock in best practices, but it can also impede innovation. Encourage experimentation. “I wonder if we could get even better results if we…” If I were a customer, and your sales person came to me and said, “We’ve been thinking, we have a new idea for you – would you be open to trying this?” I wouldn’t think “commodity”. I would think “trusted advisor.”

3.Expertise – When I hear a CIO talk about the commoditization of ITO/BPO services, I can’t help thinking about the commoditization of CIOs: “Surely by now, if you’ve seen one CIO, you’ve seen them all.” Not really, but you get my point. In ITO/BPO services, there ARE experts who have earned the appellation, just as there are amateurs who have not. The former bring extraordinary value to our customers. They are profoundly differentiating. Expertise is not amorphous – it is measurable and demonstrable. By contrast, amateurs can be costly for customers.

In his book Outliers, Malcolm Gladwell writes about violinists, “By the age of twenty, the elite performers had each totaled ten thousand hours of practice. By contrast the merely good students had totaled eight thousand hours, and the future music teachers had totaled just over four thousand hours.”

Where in your company do you truly have 10,000 hour people? Where do you have expertise that outweighs your competitors’? Have you quantified these areas of expertise? Do your competitors sell amateurs as experts? Do your salespeople know precisely how your true experts increase value for the customer? If not, you are underselling one of your greatest assets, making a commodity of a powerful differentiator.

Don Friedman, CMO of CA, one of the world’s leading software companies on why marketing is critical to survival now…

In good times and bad, it all starts and ends with the customer. Clearly, customer’s requirements have changed dramatically in the last six months as the economy has faltered. Customers are no longer looking for long term strategic projects; but rather they are looking for two things: projects that produce short term ROI (Return on Investment) and vendors that can survive the downturn.

Marketing always needs to support the business, specifically sales, and must focus on driving revenue. From a purely tactical standpoint this means adjusting the marketing messages globally to reflect the new economic realities and emphasizing products that are more easily installed and produce immediate and attractive returns. It also means positioning your company with confidence and as a thought leader, acknowledging the short term realities, and keeping an eye on the future. It means maintaining share of voice so customers know the value you can provide and you are seen as a viable vendor.

But marketing can and should do much more. It is a mistake to narrow the role of the CMO. He/she are in a unique position having to deal with many functions including development and sales. In times of growth, companies focus on revenue and earnings per share. In tough times, survival means focusing on cash flow and the balance sheet. It means further improving internal efficiencies and productivity, and in many cases doing less, not more. Yet “efficiency” and “productivity” are just words. And while widely used, these powerful words are sometimes elusive. Marketing can help by ensuring the customer needs are well communicated throughout the organization and there is close alignment between the company’s strategy and the functional organizations. Perhaps most important, marketing can cross functional silos, and become the grease that improves the alignment and creates a common understanding that yields greater efficiencies.

Think of it this way: imagine each person in the company as a vector. They have strength and direction. Their strength varies according to the person’s roles and capabilities. The direction is determined by what the person is trying to achieve. Optimal effectiveness and productivity is achieved when the vectors are aligned and their strengths are additive. Keeping the vectors aligned in a steady state environment is a challenge, in this environment where there is little historical precedent to steer the ship, alignment becomes even more difficult and critical.

Don’t waste the opportunity that this short time economic crisis provides. Use the uncertainty to reexamine and ensure alignment and focus across the organization while keeping your eyes on the customer. Companies that do this will not only survive but flourish as the economy improves.

There’s No Elevator To The Top

About This Blog

The premise of this blog is to share lessons that come directly from business leaders around the world with you. Our partners worldwide will post articles based on actual conversations with executives that are willing to share lessons with all of you. These are true leaders – ones that have made it to the top and are now willing to give back to the global corporate community; to help build the next generation of leaders. Free Hit Counter

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